Dental Office Design
Things to Consider

The 10 Most Common Questions of an Initial Inquiry

	I want a new office. Where do I start?  The first and foremost item is finding a location. Your location should be practical and will need to be approved by the city before it can be constructed. Your leasing agent and/or broker can help with this, but it may be best to contact the local planning commission in the area where you are interested.
	How much will this cost? The cost for any construction project is very hard to finalize over a conversation without plans. There are many factors that can change the final pricing. Some of the major cost factors are if the practice is located on the ground or upper level, does the location have sprinklers, medical gasses, and its type and style.
	I already have a floor plan and I’m ready to begin design. What's the next step? The design phase of construction depending on the project can be very exciting. This is where we spend time to get to know the style and type of practice you desire. From that we implement the ideas to paper and design the office around your desires, our ideas, and required building and health codes that we have to complied with.
	How does your company work?  What's the process? The Dental Office Construction project is a TEAM oriented. Our clients are part of this team. The process begins with meetings and phone conversations as to the type and style of practice to be designed and then built.
	Are you a "turn-key" service? We are a "turn-key" service. However, many of our clients have equipment people they work with and/or have all their own equipment to be moved from one location to the next.
	Can you make equipment recommendations? We have our team equipment specialist in that area of expertise contact you and go over your needs and specific questions as to functionality and price.
	How do I know whether to lease, build, or remodel my facility? This is a very common question and one with many answers. This is an answer that has to be viewed over a TEAM process among your CPA, finance person, and the contractor. Each practice, either start up or new, is in a unique situation. For example, if a colleague went with a lease, that does not imply that a lease is best for your practice.
	How do I integrate "high-tech” equipment in my facility? We can make "high-tech" recommendations, but we believe it is best that we have our specialist in that area of expertise contact you on specific questions as to functionality and price. Many of the practices constructed today are not going all "high-tech" many are equipped to be "high-tech" ready.
	I needed my new office yesterday. What’s a realistic time frame for my project? This depend on where you are in the process. Do you have approved plans and permits ready to go? If not, each city has a different schedule of approval for plans. There are many times we can have items approved at the Building and Planning counters. More often, the plans will need to be submitted for a complete plan review. This process could take on average from two weeks to two months depending on the City and their required plan check process.
	Do you have interior decorators to help with color selections? The final appearance of a practice is very important. This is what colleagues and patients will remember along with the good service and treatments they will receive. We do work with interior decorators that can assist in making those hard selections. We can supply you with color boards and samples or you can make selections from locations you desire.
	Can you design custom offices with practical functionality? We love to design and construct offices. It is a custom designed dental office that will make your practice unique from others. It will be set up in a very specific way depending upon the systems in which you are accustomed. If you are willing to try new methods, the practice can be designed around many ideas. We can design with a fancy look while working with different types of materials that can help in keeping the cost down while achieving the pricey look.
	Operatory Computerization
What are the key benefits of computerizing clinical space?
	Computer X-Rays - Computer dental radiography (CDR) system takes a full x-ray after just 1/100th second exposure. Because the x-ray is captured digitally, no time is wasted processing film. Your complete x-ray appears on a chairside screen in just seven seconds. The doctor can then intensify or zoom in on any area as needed. PaperLess Office - From the moment you walk in the door, you'll enjoy the benefits of a Dental's electronic office. All patient information is viewed on all of your computer screens. With your intra-oral camera, You can show images of mouth not usually visible. If a surgical treatment is recommended, you can show a two- to four-minute video about the procedure using a wireless headset and chairside monitor. Even subsequent appointments are booked on-screen, right at the chair. Not only is it more convenient, it allows your staff to treat people, not paper.

Areas Serviced:

	Dental Construction Orange County
	Dental Construction Los Angeles
	Dental Construction San Diego

Services we can perform for you:

	Medical construction		Small Office Construction
	Dental Construction		Dental Office For Sale
	Orthodontic Construction		Architectural Engineering
	General Contractor		Structural Engineering
	General Construction		Civil Engineering
	Construction Finishout		Map Design Services
	Construction Management		Construction Projects To The Health Care Industry
	Dental Office Remodeling		Regulatory Requirements Imposed On Medical
	Dental Office Design		Dental Construction in Southern California
	Dental Office Listings		Building Dental Offices
	Dental Office Lease, Dental Office Rent		Medical Construction in Southern California
	Dental Cabinets		Tenant Improvements
	Veterinary Construction		Commercial Office Construction
	Functional Dental Design		Dental Computer Systems
	Ergonomic Dental Design		Dental IT Solutions
	Dental Economics		Dental Office Cabling
	Dental Office Networking		Dental Office Marketing
	Dental Office Online Marketing		Dental Office Google & Yahoo Marketing
	Dental Office Systems		Dental Office Decor
	Dental Office Chairs		Dental Office Electrician
	New Dental Office		Dental Office Work Flow Management
	Dental Office Plumber		Dental Office Financing
	Dental Office Telephones		Dental Office Websites

INTERNET MARKETING FOR DENTISTS
As of September 30, 2007, 1.244 billion people use the internet acording to Internet World Stats.

IN 2006.... .IN 2007 there has been an incredible market buyer shift! - The number of people buying and finding local business on the internet has jumped from 30% to 70%.

70% of all small business have no web presence or marketing whatsover! What is your business missing out on?

Get the newest hottest thing to hit the dental industry.
An Internet Dental Billboard!
Definition: Internet billboard is a small optimized website to get top ranking in Google and Yahoo!

How much does it cost? $250 Setuip and $100 a month. (No Contracts, Cancel anytime)

Have any referrals? Many....but here are two

Dr. Kelk Says, These internet billboards account for over 50 percent of my business
Dr. Nguyen says, These internet billboards account for 6 new patients a month



Did you know two things internet billboards do?

#1) WE GENERATES THE BILLBOARD CONTENT - All you have to do is answer a few simple questions - No more agonizing over content and burning a bunch of your valuable time. Then you proof read it and it gets published.

#2) NO WEBSITE NEEDED! That is Correct! You don't have to have website enjoy the benefits of web marketing with internet Billboards. The Billboard can act as your website and it is up in two weeks or less.

Call us (562) 989-3350 and Find out more about this exciting new phonomenon
hitting the Dental Industry.


Professional Resources for Dentists

Category	Provider	Service Area
Accounting	Academy of Dental CPAs (ADCPA)	National
ADA Member Advantage	*ADA Member Advantage	National
Advertising & Marketing Services	*ADA Intelligent Dental Marketing (ADAIDM)	National
American Dental Association (ADA)	American Dental Association	National
Apparel for Staff	*Lands’ End	National
Appointment Confirmations	*Tel-A-Patient	National
Credit Card Processing	*Chase Paymentech	National
Health Savings Accounts	*First Horizon Msaver	National
Hotels & Resorts	*Starwood	National
Insurance Transactions	*Emdeon	National
Message On-Hold	*Tel-A-Patient	National
Patient Charts & Online Forms	*The Dental Record	National
Patient Payment Plans	*CareCredit	National
Payroll	*SurePayroll	National
Postage Meters	*Pitney Bowes	National
Practice Management	Academy of Dental Management Consultants (ADMC)	National

Dental Technology

High tech tools are are wonderful, but don't forget the training on how to use them. Equipment placement should be based on frequency of utilization. Ergonomically positioned components are accessible during all phases of treatment. Flexible and ambidextrous arms and supports can be invaluable. Items you will need for: Information-Based Dental Technology Systems Practice management software Clinical charting software Image management software Digital radiography Intraoral/extra-oral cameras Entertainment programming CATV, DVD, DSS, HDTV, digital audio Patient education Diagnostic tools Magnification Internet High tech cutting instruments Air abrasion Lasers - cutting and curing Cerec

There has never been a more exciting time for advances in dental technology!

Digital Dental Radiography. This technology has dramatically boosted our ability to make and view accurate x-ray images of your teeth. Before this invention, we placed each film in your mouth,one by one, exposed the film with the X-ray tube for about 1/3 second, removed it, then photochemically developed the film, waiting at least several minutes to view a roughly 1" square image on a light box. Magnification and viewing films was not easy, and duplication required exposing more film and yielded poor results. Films occasionally got lost or misfiled.  The developing chemicals were an environmental disposal problem.

Today digital sensors are similiar to the CCD element of a camcorder and wired to a PC with special software is placed in the mouth, exposed for 1/15 th of a second (that's right, 80 % to 90% radiation reduction to the patient) and the image appears in about a second on a computer monitor. Instant viewing, magnification, and unlimited duplication are possible and contrast and brightness can be adjusted after the picture is made.(with film an unreadable exposure had to be reshot). With digital, both the doctor and patient can clearly see the pictures which provides for better diagnosis and understanding. The system's database is integrated into the computerized patient record so any staff person has instant access to every patient's x-rays from any workstation in the office. Duplicates for insurance claims and conference with specialists can be printed, faxed or e-mailed.  A triple redundant backup system means the records are safer from loss than film based systems as well.  This is dream come true for a dentist.

Digital technology, cameras, and advances in software technology has boosted access speed and accuracy of chart materials and interactions with the business staff. No more misfiled charts, lost insurance claims, or forgotten correspondence. Many dentist today operate without paper charts. A triple redundant backup system means we can now take every chart of every patient off-site for safe storage on a single tape or removable hard drive the size of a music cassette

Single Appointment Root Canal Therapy. New advances in instruments and advanced clinical training have made high quality, comfortable, and predictably successful root canals easier and faster for both doctor and patient. Total anesthesia, computerized x-rays, automated shaping and filling concepts and other advances have made it possible to complete most root canals in a single visit of one to two hours or less. ( once diagnosed need for this service has been made) The patients love the single visit approach and report these pain relieving procedures to be no more trouble than most other kinds of dental treatment. Getting bored during the procedure is the most common description, and we take that as quite a compliment. Nobody really wants an "exciting" root canal appointment. TVs on the ceiling or mounted computer flat panel displays and headphones take some of the boredom away. The CDR X-ray on the left shows a tooth treated(right) and one that didn't(left and wrong). The image on the right is typical upper molar result.

Dental Implants. Using osseointegrated dental implants (artificial titanium roots, biologically imbedded into jawbone) to restore selected patients have been a great success This Technology Update focuses on the ITI Implant System from the Swiss manufacturer Straumann. This system (in use for over 5 years) has allowed the restoration of more teeth for more patients. It's ease of use for both the surgeon (they place the artificial root in the jawbone with our prescription) and restorative team (dentist and laboratory technician who make the tooth or teeth to attach to the artificial root) has made it a cost effective and truly desireable alternative to fixed bridges (which require the alteration of adjacent teeth), removeable partial dentures and removeable complete dentures.(false teeth). Unlike most systems, the ITI system does not require two surgeries, and restoration is more like getting a natural tooth "capped".  

Stabident anesthesia. This is a heaven send for dentists and patients alike. We love for our patients to get their dentistry in a low stress, pain free appointment. Its better for everybody. This new system allows for very profound and site speciffic anesthesia on just the teeth to be treated. If you are one of those many patients who is resistant to numbing by traditional "novocain" injections, Stabident is probably the answer. Patient Views. Ever since dentists began treating reclined patients, they have tried to make the ceiling a more interesting thing to look at for the obligated patients. Pictures got tacked up and helped, but then the industry came up with these nifty TV mounts, and they have been a big hit with patients. Today with the inventions of flat displays, the TV's and computers screens can be mounted just about in any location. As well as being able to get dental educational topics, patients have headphones, DVD movies, and remotes to select from a full cable line-up. The "in-flight viewscreen" really helps make the time pass quicker. Intraoral Video Camera. This technology puts a tiny TV camera into a wand the size of a dental tool. Brilliant, accurate, color close-ups of problems with your teeth can be made and recorded for diagnosis, discussion and record keeping. Patients can now see what we see. Before and after pictures of "smile makeovers" are wonderful progress notes. Insurance claims can be documented to reduce "denial". A networked computer system keeps these pictures easy to access and review in an electronic chart, and prints can be made quickly. Prints for getting hard to match tooth shades can be communicated with our lab techs accurately for a perfect match the first time.

Designing a High Tech Dental Office Layout

Dentistry is a perfect example of a High Tech ... High Touch profession. Dental patients really do want their dentist to be up to date, using the latest and best methods. They are impressed with high tech gadgets like light curing and intra oral cameras. They want and even expect their dentist to be state of the art, cutting edge, techno perfect. And yet at the same time what most of them really want even more is a personal one on one relationship with their dentist. They want to be recognized and appreciated as an individual human being. They crave high touch.

Planning: If you keep these five ideas in mind when planning where to put computers in the treatment rooms they will be effective, easy to use, and out of the way.

1. Dentistry First
2. Break the Desktop
3. CPU Access
4. Public and Private
5. Multiple Inputs

Dentistry First: What that means is that no matter how much we use technology the prime focus of the dentist and assistant must be delivering fine dental treatment. When setting up a room all of the ergonomic factors important to four handed dentistry, the delivery of care, patient comfort and safety must be met before it is appropriate to
introduce computers.

There is a zone around the head of the chair, the dentistry first area, which should be reserved for dental treatment only, no computers. This is also the zone of potentialcontamination from aerosol. It is not possible to sterilize a computer. You can't dip the mouse in the cold sterile tub or spray and wipe the keyboard. At least you can't do it more than once. There are ways to cover and decontaminate the computer components but one of the best techniques is to simply keep them out harms way.

Break the Desktop: Desktop computers are designed to be used at a desk by a single user. At a desk in an office it is logical to have a single monitor placed over the input (mouse and keyboard) with a CPU (Central Processing Unit, the box) on the floor below. In the dental treatment room we use computers much differently. When we first started to move computers into the back we tried to recreate a mini desktop in the treatment room. We put them on carts and some offices even built in little desks on
the assistant's side of the room.

However we found we don't use computers that way in the back office. There are multiple users, dentist and assistant. Multiple people need to view the monitor, dentist patient and assistant, often at the same time. And the CPU has various inputs such as cameras, x-ray sensors, computer probes, and more which will come in and out of the box many times during the day.

Don't try to create a mini desk in the treatment room for the computer with a cart or built in. Break up the components and put them where they need to be for efficiency in the
dental treatment room.

CPU Access: Treatment room computers are used for many things besides data entry. This includes digital x-rays, patient education, image collection, blood pressure monitoring, computerized perio probing and more. Some of these peripherals attach to the face of the computer and others attach to the back. This means the CPU must be easily accessible to the dentist and assistant and needs to be fairly close to the dental chair. There are in fact too many accessories. Most computers have a limited number of motherboard slots and IRQs and don't have the capacity to handle all the options. However how we attach accessories to the computer is changing. There are two new
systems being developed to connect computers to various peripherals, USB (Universal Serial Bus) and IEEE 1394 also called Fire Wire.

USB in particular is designed to allow many attachments, up to 127 (in theory). However at this time only a few of the peripherals such as cameras or digital radiology sensors are USB ready. As this option is developed we will eventually see a USB hub placed in a convenient place to attach all the peripherals and the CPU can be hidden away. In the mean time place the CPU where you can access it. There are three logical choices, on either side of the room under the counter or behind the patient in a rear delivery cabinet. Some attachments, such as video input and radiology sensors, can be placed on a remote connection plate and routed to the CPU with hidden wires. However don't spend too much on this type of set up, as USB will soon displace the current systems with a more refined solution.

Public and Private: Some things seen on the computer monitor are public. Those are things we want the patient to see, their own chart, x-rays, photos or patient education.Other information should not be seen. That would include another patient's chart or even the daily schedule. That is private. Michael Unthank, a dental office designer refers to these as the patient monitor and the practice management monitor. Computer monitors in the treatment rooms need to be placed so that they can be seen or not as needed. That means either movable or multiple monitors.

Dual Entry: The final element to effective use of technology in the treatment room is multiple inputs. Input refers to any device, which allows the user to access the computer. The most common input devices are a keyboard and mouse. However there are other options as well such as light pens, touch pads, track balls, pen tablets, mini keyboards, voice and even bar code scanners.

When we first moved computers to the back we used the desktop model and had a single data entry point with a keyboard and mouse on the assistant's side. As we developed the electronic chart and started using digital radiology, computerized notes, digital imaging and patient education we soon discovered we needed more input access. For example, if the doctor wanted to view or manipulate a certain x-ray he would have tob ask the assistant to bring it up on the screen and then manipulate it. As you can imagine this was a problem and ended up taking two people to do the job of one in a pretty ineffective manner. The same problem occurred with chart information. If the dentist wanted to read the previous appointment notes or review the treatment plan he had to ask the assistant, in front of the patient, to do it for him. Or worse yet he had to get up and move to the other side of the room, break asepsis, and do it, again in an ineffective manner. The solution was a second input device on the doctor's side of the room. This can be any type of input; we used a pen and tablet, a touch pad and even a wireless infrared keyboard. However we found what really worked well was a simple mouse.

Treatment Room Monitors

Where to put the treatment room computer monitors is a dilemma for many offices. They are big, heavy and in the way. However if they aren't positioned well it is difficult to use computers effectively in the treatment rooms. Monitors need to be positioned so that the assistant can access it easily to input data, such as chairside charting, while maintaining contact with the dentist and patient and touching the screen if light pens are used. They also need to be close enough for the dentist to view radiographs or photos for diagnosis, or to read the chart. And finally they need to be in a position that the patient can view them to see their own photos, slide shows or patient education programs.

In addition there is the public/private issue. Some times you just don't want the patient seeing what is displayed. One solution to this problem is a movable monitor on a bracket or arm. The problem with this solution is that like all movable equipment it is never where you want it and moving it to the proper position takes time, breaks asepsis and tends not to get done. Also the brackets needed to support the equipment often cost more than the computer. For example Adec has a very elegant monitor bracket called the Radius. It sells for $1,100. You could buy three monitors or a whole new computer for the cost of the bracket. The second solution is multiple monitors. One, the private monitor, placed at the 12 to 2 o'clock position for the assistant and two, the public monitor, placed at 5 or 9 o'clock for the patient and dentist. The private monitor can be small 14" or 15". The public monitor will be used for patient display and should be large and impressive, 17" or bigger.

Three Options: There are three ways to set up dual monitors. They all have some drawbacks and there is no perfect solution at this time. The simplest set up is to split the monitor output. This results in two monitors showing the same thing. The problem is the public/private issue. There is no way to prevent the patient from seeing the display unless you turn off the public monitor. The second solution is to split the monitor output with an A-B switch. This allows you to turn on one or the other monitor but not both. It addresses the public/private issue but is inconvenient much like the movable monitor bracket. It takes time, breaks asepsis, and never seems to be showing the monitor you want to be on.The third solution is to use dual video cards. It allows the user to display two different things on the different monitors. It is perfect for the public/private issue and allows the assistant to be inputting data while the public monitor displays a photo or x-ray. The problem with this solution is the extra complexity in setting it up and using it plus some software functions are a problem. For example some Dentrix pop up menus will appear only on one screen and it may not be the one you want. Software developers begin to design for multiple monitors as standard solution for dental operatory needsl.

Flat Screen Monitors:

Another developing technology that will be ideal for treatment room use is a flat screen monitor. Flat screens are light and compact. They can be hung from a wall or light pole with ease. However until recently they had significant limitations in image quality and were very expensive.

Flat screens have arrived (almost). The newest models are easy to view from a wide angle, are bright and display good color graphics. In addition the cost has dropped dramatically to where tube screens will not be available anymore. Also light pens will not work with a flat screen monitor.

One primary truth about technology is that it is changing at a remarkable rate and whatever we do now is likely to change over time. For that reason build in flexibility. Don't hard wire everything with built in cabinets but think in terms of modules and access points, which can be changed. To accommodate wiring plan for four access points. That would be each side wall, the rear wall and the floor under the chair. Place large conduits with 2-3" internal dimensions from the ceiling to each point and under the floor.

Another good idea is to have finished channels or spaces in the walls and ceiling to run wires. In this way the technology components can be easily moved or changed. Following are five dental office, cabinet and design companies which understand the high tech office and can help you plan, design and build the office of the future.

Wireless:

Another developing technology is wireless. Today you can get incredible speeds on the network and tomorrow it will be even more. The upside of wireless is you don't have to install wires, which can be very expensive. The essencial problem with wireless it be hacked into. For security this can present its problems. As better and better security features come availble will make it more difficult, but if high schoolers can still hack into the pentigon today, they will still be able to hack into your office tomorrow. This debate will go on for years until the day wireless takes over. For now if security is an issue go wired. If functionality is more of the issue go wireless. One thing to remember is that if your network is connected to the internet, it is more vulnerable by that access point than a properly setup wireless network.

ABOUT ORANGE COUNTY CALIFORNIA:

Orange County is a county in Southern California, United States. Its county seat is Santa Ana. According to the 2000 Census, its population was 2,846,289, making it the second most populous county in the state of California, and the fifth most populous in the United States. The state of California estimates its population as of 2007 to be 3,098,121 people, dropping its rank to third, behind San Diego County. Thirty-four incorporated cities are located in Orange County; the newest is Aliso Viejo.

Unlike many other large centers of population in the United States, Orange County uses its county name as its source of identification whereas other places in the country are identified by the large city that is closest to them. This is because there is no defined center to Orange County like there is in other areas which have one distinct large city. Five Orange County cities have populations exceeding 170,000 while no cities in the county have populations surpassing 360,000. Seven of these cities are among the 200 largest cities in the United States.

Orange County is also famous as a tourist destination, as the county is home to such attractions as Disneyland and Knott's Berry Farm, as well as sandy beaches for swimming and surfing, yacht harbors for sailing and pleasure boating, and extensive area devoted to parks and open space for golf, tennis, hiking, kayaking, cycling, skateboarding, and other outdoor recreation. It is at the center of Southern California's Tech Coast, with Irvine being the primary business hub.

The average price of a home in Orange County is $541,000. Orange County is the home of a vast number of major industries and service organizations. As an integral part of the second largest market in America, this highly diversified region has become a Mecca for talented individuals in virtually every field imaginable. Indeed the colorful pageant of human history continues to unfold here; for perhaps in no other place on earth is there an environment more conducive to innovative thinking, creativity and growth than this exciting, sun bathed valley stretching between the mountains and the sea in Orange County.

Orange County was Created March 11 1889, from part of Los Angeles County, and, according to tradition, so named because of the flourishing orange culture. Orange, however, was and is a commonplace name in the United States, used originally in honor of the Prince of Orange, son-in-law of King George II of England.

Incorporated: March 11, 1889 Legislative Districts: * Congressional: 38th-40th, 42nd & 43 * California Senate: 31st-33rd, 35th & 37 * California Assembly: 58th, 64th, 67th, 69th, 72nd & 74 County Seat: Santa Ana County Information: Robert E. Thomas Hall of Administration 10 Civic Center Plaza, 3rd Floor, Santa Ana 92701 Telephone: (714)834-2345 Fax: (714)834-3098 County Government Website: http://www.oc.ca.gov

Dental Marketing

In every marketing business, new good ideas and strategies should be developed in order for it to grow and become a successful one. This would also apply for the dental marketing business. In dental marketing, you have to have new good, high-quality dental marketing ideas and strategies in order for your business to become very successful. As you have developed those new ideas and strategies for dental marketing, putting them into practice will lead you to a fruitful and rewarding dental practice.

There are lots and lots of new dental marketing ideas for success out there. Most of them you get from people who have been in the dental marketing business for a long time and have developed strategies and techniques on making their business highly successful. You can also get many ideas through the Internet or the World Wide Web. Many sites can offer you great strategies to help you have a winning and rewarding dental marketing business.

As many new ideas as there are for dental marketing, you should take note of the most important among these ideas. First, conceive a plan on a good marketing idea. Second, always have your patients as one of your priorities. And third, make use of the Internet.
Idea #1: Conceive a plan on a good dental marketing idea!

For the first idea on dental marketing, you should be able to plan a good marketing strategy. Come up with a dental marketing gameplan! Whether you are new to the business or not, planning a good and efficient strategy or technique is a one of the top priorities, and it has to maintained. You can practice this by making an advertising campaign which would have a big impact on your target dental marketing business. You'll want to set goals for:

a) How many new patients you want;
b) What type of patients you want to attract;
c) How many referrals you want to generate; and
d) How much you expect each patient to be worth.

Having a clear idea of what you want to do on the front end is the key to making your dental marketing work successfully!
Idea #2: Always have your patients as one of your priorities!      

For the second idea, always put in mind that your patient plays a big part on your dental marketing business. Remember, without your patient there would be no business for you! What you do is you is that you make sure that your patients are comfortable with the services that you offer them. Keep in touch with your patients. Keeping in touch with them would make them feel that they are of great importance too. You can:

a) Give calls to patients who have not visited for a certain amount of time;
b) Offer patients a general check-up for their dental health; and
c) Give follow-up calls for patients before their scheduled appointments, so as to remind them of their schedule with the dentist.
Idea #3: Make use of the Internet!

For the third idea, make use of the advantages of the Internet. Attract a flood of dental patients using the it! Making use of the Internet in dental marketing means that you should create your own website. The reason being is that more and more patients are searching on-line for their dentistry. And as a lot of people use the Internet to find new dental practices, and they can become your potential patients! So if you are NOT on-line now, then this is a dental marketing idea that you MUST get in place immediately.

Internet Dental marketing

As my prediction for the next three years, there would be a big possibility that the patients would go for on-line dental marketing, where these patients will try to reach their dentists through the Internet. We can estimate that to around 80% of the patients reaching and even finding their dentists through the World Wide Web. Just think about it. If you throw a question to, let's say, around one hundred people, asking them where they would get their directions, research information and choose new service provider, roughly around eighty to ninety of them would say I just had to "google it". You see, going on-line would spare them the time going from one location to another. Let's say, for example, if a person would like to see the latest version of a certain cellphone (like Nokia, or Motorola, or whatever). Wouldn't it be much easier for him/her to just go and check it out in the Internet in the comfort of his/her own home, rather than go to his local shop a few miles away? This would save him/her time and energy, don't you agree? This is just like in the field of Internet or On-line marketing. It's much easier for patients to reach their respective dentists on the Internet. Going on-line would save them the time and energy that they would need to go from their home to their dentist's office. Reaching their dentist is just within the click of a button! Ask All County Construction about our special offer for internet marketing that is affordable and effective.

For Off-line Dental Marketing :

Like on-line dental marketing, off-line dental marketing has its advantages as well. The traditional way of reaching people still works for dental marketing. Personally, I love to go for free standing inserts. It is because this is one of the best, most affordable and also cost effective ways to do external dental marketing. In here, you can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. You can also go for direct mail. You see, people will always have there mail boxes available, where they would await for any mail to come to their residences. We see the diminishing number of people reading the daily newspapers, listening to their radios, and viewing their television sets. But not direct mailing. People still continue to wait for their messages in the traditional mail box, which , in my belief, will never go away. They will always have their respective mail boxes and read their personal mails.

The Bottom Line Is.....